Back to NSPG Home Page

NSPG Monthly E-Newsletter
                                                                                                                                          Click Here to view as Web Page

Business Solutions for Maximizing Profits January 2008
Since 1992, NSPG has been providing the tools that allow contractors to increase profits and minimize business hassles. With our simple-to-use-tools, you can make being a business owner what you always wanted to it be - successful, profitable and rewarding.

Advertising Ideas
We all know about the standard advertising sources for our industries.  From the very expensive "Yellow" books to free word of mouth leads that cost us nothing to generate.  This month, we'll take a look at a few low cost advertising ideas that work.

It's almost always more cost effective to sell to an existing customer than to find a new customer.  One of the simplest ways to get an existing customer to call is to send out a letter thanking them for their business.  A paragraph describing the broad range of products, services, and service agreements you specialize in is a must. Include a section describing an inexpensive but valuable service that you can perform for them.  For a plumber, this could be a story about replacing washing machine hoses after one has burst. 

The idea of this mailing, and really any advertising is to put your company's name in front of your potential customers in a positive light.  Plant the seed that they need to do something now to avoid problems later by using the professional services you can provide.

Click on this business card to see our card prices.  Then go to your local printer and have them quote you a similar card.  That way you'll know about what they should cost. Click on this business card to see our card prices. Then go to your local printer and have them quote you a similar card. That way you'll know about what they should cost.

Another inexpensive advertising method is the business card.  You should have professionally printed business cards with contact information, logo, and slogan.  You and all of your employees should always have a supply of these with you. 

Give them to current customers, prospective customers, anyone who might be or know a potential customer.  Be sure your business card logo matches the logo on the letterhead to reinforce your business image.

Great Truck 

The classic means of advertising for our trades is the  side of your truck. 

An attractive, simple message with your phone number, company name, and slogan prominently displayed is a must.

In many places, the Internet is a primary source for your potential customers to find you.  The days of opening the phone book or even a local paper are over.  You need to be available on the net.

In our June 2005 issue, we discussed the Google Local search feature.  This is a feature that allows you to search for local businesses by typing a trade and a zip code.  The number two search engine, Yahoo has a similar service. The question for your business is, "How do we get listed?".

Helping the search engines find you is actually pretty easy.  If you're listed in the yellow pages from just about any of the national and most local sources, you're probably in the search system because they have your listing on line.  Now, you need to move to the top.  To do this, you need to have your company information listed in many places.  A quick way to do this is to do a Google local search for your trade in your area.  To illustrate, we'll search for Plumbing in the local zip code 07640.

Here's what we get along with a map showing the location of the business.  If you click on the more info>> link below the company name, a new window opens that shows any individual listings of the company that Google has found on the Internet.

If you click on one of these links, you will see the original site where the company was listed.  Many of these sites are free listing services where you can add your own company's information.  Look at the top or bottom of the listing site to see if they have an "Add Your Company" link.

Within a few weeks, Google, Yahoo, and the other search engines will be able to include this listing in their search results.  The more legitimate listings your company has, the higher up on the search list you will be.

Don't know what to put in your listing?  Find a few high quality listings for businesses that are similar to yours, and use them as models for your entry.  Be sure to change the listing to fit your individual company with your own words. You should never copy any other listings.

Repeat this process for several listed companies until you have listed your business in all of the local advertising venues you can find.  Don't forget that many towns have their own free listings, so go to the local town web site, and sign up.  Be sure to list your business' web site address in all of your listings.  This will improve your web site's rating on most search engines, and could bring more local traffic to your site.

Here are a few business listing sites on the web.  (NSPG has no relationship with any of these sites, and you should check them out before placing your information on them).

If you're a Bio-Clean distributor, Moen certified, or part of any number of other manufacturer programs, you can get a free listing on the manufacturer's web site that the search engines will find.

I any advertising you so, keep a few basic advertising truisms in mind. 

  • Always have a single, simple message.  Most people over 40 will have trouble remembering your company's name, so a complicated ad message will not work.  

  • Be honest. If you say you're company is the best in quality and service, and it clearly is not, advertising will not work.

  • Make sure your ad looks professional.  If you have the tools and the skill, do it yourself.  If not pay a professional to do it.  The cost will be included in your Numbers Cruncher overhead budget, so spend it to make the sale.

  • Ask for the sale. Always have your contact information in the ad for potential customers so they know how to take advantage of your offer

All of your costs and the actual performance of your advertising should be collected and analyzed to identify who your customers are, what they think about your business, and how better to reach them.  Numbers Cruncher, Price Guide, Service Score Card, and Performance Dispatch Plus can help you leverage this information to maximize the return on your advertising investment.  Use these or any tools you have to be sure that your advertising is working for you.  Otherwise, you could be wasting your money.

You can give Mike Conroy a call to discuss your advertising strategy, your numbers, or your flat rate books even if you do not use NSPG products.  He always enjoys talking to business owners who are willing to work their way to success..

Measure Monthly, Adjust Quarterly
 & Achieve Annual Profit Goals

 On-Line Resources

How far do you go for your clients?

Special Delivery  

Hot Bodies                             

Some e-mail providers consider any e-mail message from an e-mail address not in your address book as "unwanted" or "spam." To continue receiving your NSPG Newsletter in your inbox, please add to your address book now. For detailed instructions, click here.

In This Issue

Phone 800 841-8542

Numbers Cruncher

National Standard
Price Guide

Performance Dispatch Plus

Business Cards

Magnetic Calendar

Freebie of
the Month

The freebie of the month is a web site or product that we feel gives you some-thing worth looking at or using that costs you nothing.

If you're reading this newsletter (and I know you are), you have probably heard about Podcasts.  A podcast is like a radio show that is recorded to a file that you can listen to on a computer or a music player like an iPod or most other MP3 players.

Ellen Rohr at Bare Bones Biz has a podcast that deals with the business of your business.  Each week a new podcast is posted on her site - BareBonesBiz.

Each week she puts together a short audio seminar dealing with common sense business advice.  You can subscribe to the podcast through iTunes, or you can listen to it right there on her web site with a click of your mouse.  It's very easy, and you don't need to know anything about podcasting to get it to work.

Give a listen to a Ellen's podcasts.  You just might learn something.

If you have a favorite Free site, let us know.

Ever Wonder

Where Did the Money Go?


Hard work never killed anybody, but why take a chance?
               Edgar Bergen

If everything seems under control, you're not going fast enough.
             Mario Andretti

There are no secrets to success. It is the result of preparation, hard work, and learning from failure.
                 Colin Powell

Don't go around saying the world owes you a living. The world owes you nothing. It was here first.
                  Mark Twain

If the fans don't wanna come out to the ballpark, no one can stop 'em.
                   Yogi Berra

It's Finally Here!

The next Money Masters® will be at the Renaissance-Fort Lauderdale-Plantation Hotel in Plantation, Florida
on March 7 & 8, 2008 with a visit to Art Plumbing & A/C.

At this Money Masters, you’ll have a chance to not only meet a very successful contractor but be allowed to explore his shop, and see just how it runs. The shop is Art Plumbing & Air Conditioning and it is unique in this marketplace. It’s profitable. Double digit profitable last year, and on budget to be double digit profitable again this year.

In 2008, Art Plumbing & AC is expecting $4 million in sales from the work of 23 employees. That’s an average of $350,000 per truck with their top producer bringing in $500,000 from a single truck last year. Their technicians will earn between $65,000 and $95,000 this year. That’s on top of paid family health insurance, paid vacations, paid holidays and paid training. Owner, Gregg D’Attile takes home a six figure salary, and the company still takes a double digit profit to the bank each year.

If this all sounds like something beyond your reach—it’s not.  Gregg D’Attile started in the new construction business. 

I plan on being at this exciting Money Masters event.

I hope to see you all there. We can all learn from a quality operation like Art Plumbing.

Mike Conroy

He was bent on becoming the biggest plumbing contractor in Florida.  Getting into the business at the right time and the right place, he rode the construction boom of the late 80s. He had amassed contracts to help build entire subdivisions. He handled multi-millions in sales, and employed numerous crews to perform the work.

One day, D’Attile was driving through a subdivision he was finishing when the revelation came.  He had paid his employees, his suppliers and other creditors when he realized, he pocketed almost nothing from the risk and investment he made.

Come to this Money Masters to discover how you can make money in this industry, satisfy your customers beyond their expectations, and see smiles on peoples’ faces again! 

7:00 - 7:30 a.m. Breakfast & Registration
7:30 - 12:30 Money Masters Seminar
12:30 - 1:30 Lunch
1:30 - 5:30 Tour of Art Plumbing & A/C
6:00 - 10:00 Dinner & Entertainment
7:00 - 7:30 a.m. Breakfast
7:30 - 12:00 Money Masters Seminar
12:00 - 1:00 Lunch
1:00 - 3:00 Money Masters Seminar, Nexstar® Showcase
Register for Money Masters Here


Numbers Cruncher and NSPG Flat Rate Price Books training


     HVAC Service Invoice   

Ever Wonder

Where Did the Money Go?


Portable Desk for forms and invoices
Portable Desk


Call 800-841-8542 now so we can answer your questions and show how we can help you build a more profitable business.

To opt out of NSPG mailings, reply to this message with the word REMOVE in the Subject line.

NSPG, Inc. PO Box 1168, Manahawkin, NJ 08050
Our E-mail address: