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Business Solutions for Maximizing Profits

April 2009

Since 1992, NSPG has been providing the tools that allow contractors to increase profits and minimize business hassles. With our simple-to-use-tools, you can make being a business owner what you always wanted to it be - successful, profitable and rewarding.

Take Advantage of Free Online Marketing  
Over the last few years, your marketing options have multiplied almost as fast as the national debt.  Almost all of these new options are technology related which has limited their effectiveness for many markets.  This situation has changed recently, and Internet based marketing is becoming much more effective for just about any company.

So what makes us think that the Internet is becoming a primary vehicle for reaching a broad market?  One of our employees here at NSPG recently took a cruise on a Holland America ship.  What he saw on that trip confirmed two interesting concepts that we have long held.  The first of these is that there are many free online opportunities to market your company that will actually reach your target market.

Until recently, reliably reaching the over 40 market via the Internet was unreliable at best.  The over 50 online market was very small.  So how do we know that this has changed?  One bit of evidence of the changing online landscape was obvious on the cruise.

As with most cruise lines, Holland America offers educational lectures during its cruises.   These lectures are typically about the history or geography of the places the ship will visit, and are just given a couple of times during the cruise. This cruise was different.  Every day of the cruise, a Microsoft representative taught courses on Internet access, blogging, and uploading and storing pictures on the web.  These lectures took place at least four times each day.

So, you have a ship filled with people who are closer to 75 than to 40.  How many people would show up for these classes?  Unexpectedly, it looked like most classes were full.  The modern computer lab with at least 20 computers and a projection system was filled with retired people learning to use the web just like their kids and grandkids.  This shows the increasing breadth of the online market.  It's not just kids and geeks anymore.

For most companies who want to reach this huge market, there are free and low cost steps that can be accomplished very quickly to be sure your company can be seen. 

First, start with the giants - Google, Yahoo, and Microsoft. Each of these companies has millions of users, and will put your information out there for free.  Here's where you can go to submit your business to these giant sites:
Google Local     Yahoo Local     Microsoft Live Local

 

There are a number of "Yellow Pages" type of listing services on the web.  These sites are more limited than the generic search sites.  They have the advantage of being shown on the giant's search sites, so they can multiply your web presence.

Localeze is a company that sells listing to other sites, so one entry can give you multiple exposures in your target area.     SuperPages                 YellowPages  
 

The fastest growing segment of FaceBook and MySpace users are over 40 year old women.  They sign up to reconnect with their past and to communicate with their current friends and colleagues.  You can set up a company page on each of these services that highlights your business and especially your service area as a way to connect with this growing market.  You can register here:
                                   MySpace      FaceBook

 

Many associations and trade groups like Nexstar and QSC provide member listings for consumers.  Take a look at the website for any association you belong to to see if they can send some business your way.

NATE Certified Contractor
 

Finally, having even a small web page for your company can really pay off.  You can link from most of the local listings to your web site to allow potential clients to learn more about your company.  Having a web site can also improve your placement in the searches your client do.  Many of the local listing companies, Yahoo, and Microsoft offer inexpensive web hosting that typically costs less than $10 per month.  Most hosts provide template based page construction, so setting up your page can be easy.

Drumming up business using low or no cost on line tools makes sense for most companies.  With the broadening of the market to all age and income segments, it would be a mistake to ignore the Internet in your marketing plans.

By now you may be wondering what the second things is that we took away from the cruise experience.  On Holland America, as with most cruise lines, they add a gratuity to your bill for every day you are on the ship. 

Most employees on cruise ships are almost ridiculously friendly and helpful.  Given the long hours, it's hard to believe that they can perform so well.  Another well known fact about cruising is that a large majority of the people on cruises are over retirement age. 

The power of good service was illustrated in a very vivid way on this cruise.  On top of the automatic $11/person/day gratuity, many passengers actually tipped individual crew members personally at the end of the cruise.  "Fixed income" passengers voluntarily paid more for excellent service!  The superior service they received on the cruise was worth more to them.  In fact, there was a rush on the last day of the cruise to book again with Holland America.

Free online advertising can be a way to reach your target market of clients who are willing to pay for the superior services your company provides.


National Standard Price Guide & Numbers Cruncher Hints

NSPG Flat Rate Price BooksBoth the Price Guide and Numbers Cruncher have a button to easily send us your data files with just a couple of mouse clicks.

For the Price Guide users who want to have their Flat Rate Books printed by us, this is the easiest way to get your data files to us. You can also use this button to get your file to us to take advantage of our data evaluation services.

A single click on the Send File button will compress your data file and send it to our secure support server. No fighting your email attachment limits or trying to figure out how FTP works.  Just click and go.

Getting your data to us for your custom printed books, and the Premium Numbers Cruncher Review Service has never been easier.

- - - - - - -

Give Mike Conroy a call to discuss your business, your numbers, your performance benchmarks, or your flat rate books.  Take advantage of his experience working with hundreds of companies like yours to help you achieve your own business success. 


Measure Monthly, Adjust Quarterly
 & Achieve Your Annual Profit Goals


Click Here to Crunch your Numbers Today!


 Interesting Online Items

Waste Heat to Electricity

Find a NATE Certified Contractor

Does Daylight Savings Save Energy?

Green Beer Production

Solar Panels Output AC

Jet Car Crushes Compact Car


Special Limited Time Offer for Flat Rate Software

Call 800 841-8542 today
to learn about our
easy, subscription plans for NSPG software products.

In This Issue

Phone 800 841-8542

Call 800 841-8542 today
to learn about our easy,  subscription plans for NSPG software.

Keep your company name
where they can find it!
Wrench Magnet - Get them to call you again!


Freebie of
the Month

The freebie of the month is a web site or product that we feel gives you something worth looking at or using that costs you little or nothing.

The Internet is filled with free information about nearly any topic you can think of.  Many of the best sites for really useful information are posted for free by knowledgeable individuals.

While many individual sites are places to express opinions, other sites offer truly useful information.  Sites like Make have grown out of the small site environment to become almost media empires with magazines and TV shows associated with their content.

Another interesting site is Simply Recipes.  This site publishes recipes for food that is familiar to us all, but with a little bit extra.  Most of the recipes use common ingredients, and the instructions are detailed enough for anyone to follow.  The photos alone are enough to make your mouth water.

One of the best things about most of these personal sites is that they are not loaded with advertising, so the sites are easier to navigate and you know that the ideas are not tailored towards their sponsors.

If you have a favorite Free site, let us know.
nspginfo@nspgweb.com


Quotations

It was on my fifth birthday that Papa put his hand on my shoulder and said, 'Remember, my son, if you ever need a helping hand, you'll find one at the end of your arm.'
               Sam Levenson

Progress isn't made by early risers. It's made by lazy men trying to find easier ways to do something.
               Robert Heinlein

If absolute power corrupts absolutely, does absolute powerlessness make you pure?         Harry Shearer

Nothing is impossible for the man who doesn't have to do it himself.
                   A. H. Weiler

Nobody got anywhere in the world by simply being content.
                Louis L'Amour

When a true genius appears in this world, you may know him by this sign, that the dunces are all in confederacy against him.
              Jonathan Swift


The next Money Mastersģ will be at the Renaissance Schaumburg & Convention Center near Chicago, IL,
June 5 -6, 2009.

This Money Masters will cost you just one business day and one weekend day to visit with owners of successful contracting businesses who will openly and honestly answer all questions you have about running a contractor business. Ask the employees any questions you have. 

Youíll learn about Nexstar - a world-class business development and best practices organization that is helping companies like yours in plumbing, heating cooling and electrical trades. You'll see a shop run on Nexstar systems. First, here a few facts you should know about Precision Plumbing Services:

  • Their service trucks averages almost $400,000 for the company each year
  • Bottom line profitability is 10% on $5 million in revenue
  • They have a vendor managed inventory. They donít own a penny of it
  • They operate comfortably in a 10,000 sq. ft. building
  • One of their biggest growth areas is trenchless main line sewer replacement

All the training, materials and new friends you find at Money Masters are yours whether you join Nexstar or not.

Friday:
7:00 - 7:30 a.m. Breakfast & Registration
7:30 - 12:30 Money Masters Seminar
12:30 - 1:30 Lunch
1:30 - 5:30 Tour of Cole Services
6:00 - 10:00 Dinner & Entertainment
Saturday:
7:00 - 7:30 a.m. Breakfast
7:30 - 12:00 Money Masters Seminar
12:00 - 1:00 Lunch
1:00 - 3:00 Money Masters Seminar

Register for Money Masters Here


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Numbers Cruncher and NSPG Flat Rate Price Books training

 

Wrench Magnet - Get them to call you again.
Truck Magnet - Get them to call you again. 


Ever Wonder

Where Did the Money Go?

    

HVAC Service Invoice                      Portable Desk for forms and invoices
 

    

Call 800-841-8542 now so we can answer your questions and show how we can help you build a more profitable business.

NSPG, Inc. PO Box 1168, Manahawkin, NJ 08050
800-841-8542
201-767-5520

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