Last month we discussed responding to customer
complaints and using a complaint as an opportunity to
build customer loyalty. A business should not wait
for an opportunity to garner customer loyalty. It
must be an every day goal that is built into how you do
business. Here are a few tips for reaching that
Strive to Give
Consistently Good Service
Most businesses these days know that being
consistent in your service offerings and pricing is one
of the reasons that Flat Rate Price Books make sense.
Providing consistently good service is critical to
maintaining and growing your customer base. Having
a customer who does not feel that he got the same level
of service from you as a friend or neighbor did,
jeopardizes your relationship with both customers.
your Customers that You Know Who They Are
Simple things like knowing when their last service call
was, and what the problem was can mean a lot to your
customers. Remembering their names, and the names
of other people in their lives can turn your business
relationship a bit more personal. You become the
one they call first when they need help.
An easy way to promote
this type of connection when you have thousands of
customers, is to keep notes about the customer in your
database. When you transmit the dispatch ticket,
include a couple of personal details. This makes
it easy to remember names and dates, and can make the
customer more at ease with your business.
a Referral Program
Word of mouth is often the most effective form of
advertising for small businesses. Leaving a card with a
small percentage or dollar discount can spur your loyal
customers bring in new customers for your business.
Make it easy for your customers to give referrals, so
they have no excuse not to do it.
Treat Your Employees
Happy employees who feel engaged in your business are
much more likely to treat your customers right. An
employee who views his role as simply an employee, and
not a valued part of a team, is more likely to view
interacting with your customers as a nuisance than an
Everyone Can Become
a Frequent Flyer
Getting current customers to call again is often much
less expensive than finding new customers. Pass
along some of those savings to your repeat customers to
keep them coming back. Giving a small discount or
free gift to frequent customers can make them feel good
about doing business with your company, and can help
cement the relationship.
In most markets, you
have a large number of competitors. Offering a
high quality, reliable service experience is not enough
to keep your customer base growing unless you can spread
the word. Why not have you customers help?
Making a coordinated effort to establish and maintain a
high level of customer satisfaction can be just what you
need to improve the effectiveness of your marketing
efforts, and build a stronger customer base.
If you do build a great experience, customers tell each
other about that. Word of mouth is very powerful.
Jeff Bezos, CEO Amazon.com
Mike Conroy a call. He can quickly walk you through
the business basics that you need to help make your
company more consistently profitable, and increase the
value of your business. Mike has
years of experience helping companies set their own
profitable prices, respond to price complaints, track performance, implement and fine
tune Flat Rate systems, and improve profitability.
of Mike's experience working with hundreds of companies
like yours to help you achieve your own business
Click Here to Crunch your Numbers Today!
Printed Flat Rate Price Book
We have decided to extend out special Free
printed Flat Rate Price Book offer to anyone who
orders our Flat Rate Software (National Standard
Price Guide) through our web store.
Get your first
Custom Printed Price Book for
direct from NSPG with your purchase of NSPG Flat
We make it easy to
Rise Above the Competition.
You spend no time printing and binding your
books. You spend no time hassling with your local
print shop trying to get the quality you need.
We Make It
Easy to get your own custom printed Flat Rate Price
Book. Just place your
software order via our web store at
now. You will automatically receive credit for your
free custom color laser printed Flat Rate Price
This is a limited
time web store only offer, so don't delay.
Click here, and save some money now.
Call 800 841-8542 today
to learn about our affordable, no interest, payment plans for NSPG
There is no
expedient to which a man will not go to avoid the labor
of thinking. Thomas A. Edison
There's no secret about
success. Did you ever know a successful man who didn't
tell you about it? Kin Hubbard
You can't build a
reputation on what you are going to do.
A girl phoned me the other
day and said "Come on over, there's nobody home." I went
over. Nobody was home. Rodney
It's always helpful to
learn from your mistakes because then your mistakes seem
worthwhile. Garry Marshall
Midsized firms project sales increases of 7% this year.
This level of growth means that hiring will not
accelerate any time soon without a boost in demand. The
uncertainty about healthcare is a major concern for
midsized businesses. This uncertainty will probably
remain until well after the elections in November.
While the US continues to grow slowly, Great Britain
slipped back into recession powered by large cuts in
government spending and firing of 6% of government workers
over the last few years. There are more cuts
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