NSPG Software products including Numbers Cruncher Breakeven Calculator and Flat Rate Price Books.

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Business Solutions for Maximizing Your Profits

May 2011    

Some Things Never Change

Twenty years ago the "Experts" would tell you that the way to success with a service business was a prominent, full page yellow pages ad.  If you could only afford that big ad, all the work and profits would roll in.

Ten years ago the "Experts" would tell you that the way to success with a service business was a web site and email account.  If you could only afford that custom designed web page, all the work and profits would roll in.

Spread the word about your company with Twitter.Today the "Experts" will tell you that the way to success with a service business is a Facebook page and a Twitter account.  Get a bunch of "Likes" and an army of "Followers", and all the work and profits will roll in.

Well, the "Experts" were wrong then, and they're wrong now.  They're not wrong because print ads, web sites, and Facebook are useless.  They're wrong because they are just tools to reach your target market so you can tell them about who you are, and what you have to offer.

Having a twitter account when most of your potential customers don't know what a tweet is is useless.  Having a large group of Facebook followers made up of your friends and colleagues may be good for your ego, but it probably doesn't get your message across to your target market who may think that the Internet is just two things: Google and YouTube videos.

Ask any successful service business where the majority of their business comes from.  The vast majority will tell you it's repeat customers and word of mouth.  They use all of the new and old media, but business success in local markets is still based on the quality of your service experience and your customers telling their friends about it.

So, does this mean that you should abandon your social media efforts?

Buy Our ProductOf course not.  You just need to keep things in perspective.  New media outlets are just tools for telling your story to your potential customers.  Having a web site, a Facebook page, and a Twitter account may help grow your business, but they probably won't play as big a part as you hope.  What can help your business grow is providing a good quality service experience, and then spreading the word about it wherever you can.

Use every media outlet you can find to get your story out, but keep track of your return on investment for each ad, each web site, each tweet.  Track every call you get, every job you sell.  Measure the profit you earn versus the cost just like you did in the old days with your yellow pages ads. If after a reasonable length of time you find that the cost is not bringing in enough profitable business, scale back your efforts and move on to other tools for telling your story to your target customers.

Remember that there is a synergy to social media that is often not apparent.  Don't abandon your Facebook page, your web site, or your blog just because you can't trace sales directly to them.  Since search engines like Google and Bing are such a huge force in local marketing today, staying towards the top of your local listing is important.  Having multiple digital outlets that all refer to your company with a phone number and address on every page can boost your search page listing location. 

So, by all means, take advantage of the digital tools you have at your disposal.  Just remember that they are just advertising tools.  Use them to get your story out, but don't put all your faith in the "Experts" who tell you that social media is the key to your success because some things never change.


Click Here to Crunch your Numbers Today!

Quick Tech Tip

Easily adjust FICA withholding with Numbers Cruncher.As we all know, the Social Security tax was reduced by 2% for 2011 from 6.2% to 4.2% of salaries up to $106,800.  This tax is usually combined with the 1.45% Medicare tax into what is traditionally called FICA.  For all employee withholding for the year, you should reduce your FICA amount by 2% from the usual 7.65% to 5.65%.

If you use Numbers Cruncher for calculating your breakeven and profitable selling price, be sure to make this adjustment on the Tax/Benefit form.  You can reduce the FICA percentage to 5.65% for 2011.  Numbers Cruncher will adjust all of your employees' salary numbers, your breakeven and your profitable selling price automatically .

You can see a quick summary of the change on the IRS site. You should consult with your accountant to be sure you get this right.


Final days for this Offer
Free Printed Flat Rate Price Book

We have decided to extend out special Free printed Flat Rate Price Book offer to anyone who orders our Flat Rate Software (National Standard Price Guide) through the end of June 2011.

Get your first Custom Printed Price Book for Free direct from NSPG with your purchase of NSPG Flat Rate Software.

We make it easy to Rise Above the Competition.

Here's how easy Flat Rate can be:

  1. Get your NSPG Flat Rate software.
  2. Enter your information and customize your books any way you want.
  3. With a click of your mouse, send us your Flat Rate Book information.
  4. We will print and bind your Flat Rate books with our high speed color laser publishing system.

That's all there is to it. You spend no time printing and binding your books. You spend no time hassling with your local print shop trying to get the quality you need.

At NSPG, We Make It Easy to get your own custom printed Flat Rate Price Book. Just place your software order via our web store at nspgweb.com before the end of June 2011. You will automatically receive credit for your free custom Flat Rate Price Book. 

This is a limited time web store only offer, so don't delay. Click here, and save some money now.


Special Offer

Call 800 841-8542 today to learn about our affordable, no interest, payment plans for NSPG software.


What's another word for Thesaurus?   Steven Wright

I think age is a very high price to pay for maturity.   Tom Stoppard

I think the world is run by 'C' students.  Al McGuire

If God had really intended men to fly, he'd make it easier to get to the airport.   George Winters

Money can't buy happiness, but neither can poverty.   Leo Rosten

I disapprove of what you say, but I will defend to the death your right to say it.   Voltaire

The lion and the calf shall lie down together but the calf won't get much sleep.   Woody Allen

The Economy
The Economic OutlookThe US economy only grew by 1.8% in the first quarter of 2011 down from 3.5% in the previous quarter. Corporate profits continued to grow over the quarter despite the weak economy and high unemployment. Consumer spending grew 2.2%.  There is still no consistent economic force that will lead to higher growth.  With government spending being cut on a daily basis and only moderate employment growth, it may be years before we return to economic strength last seen in 1995-2000.

We are seeing service industry materials price increases over the next few months from 7% to 18%. How much have you raised your rates this year?

Mike Rowe on Education and the Trades

Interesting Online Items

Residential Sprinkler Bill Vetoed

Google Flight Schedules

Chicken on a Throne

Mike Rowe's Testimony

Solar Training



WordPress Blogs

Numbers Cruncher - Breakeven Calculator, Performance Monitor

National Standard Price Guide - Flat Rate Price Books

Nexstar Network Logo Nexstar is looking forward to seeing you at these upcoming tradeshows:

PHCC National Trade Show
September 21 - 24, 2011
Hilton Hotel
Minneapolis, MN

Super Meeting
October 13-15, 2011
Nashville, Tennessee

Call Lisa Schardt or Bryan Martin at 888.240.STAR to find out more!

QSC Announces Connect 2011

QSC Professional Logo


QSC Power Meetings

September 22-24, 2011
(Joint meeting with PHCC 129th Annual National Convention)
Power Meeting XXXV - The Hilton Minneapolis Hotel - Minneapolis, MN

March 22-24, 2012
Power Meeting XXXVI - The Westin Charlotte Hotel - Charlotte, NC

Numbers Cruncher and NSPG Flat Rate Price Books training

Customizable Service Invoice    Where Did the Money Go book     How Much Should I Charge book 

Stick on Service label  Stick on Service label
Portable Desk for forms and invoices
Portable Desk


Call 800-841-8542 now so we can answer your questions
and show how we can help you build a more profitable business.

NSPG, Inc. PO Box 1168, Manahawkin, NJ 08050