Tag Archives: advertising
Building Customer Loyalty
Last month we discussed responding to customer complaints and using a complaint as an opportunity to build customer loyalty. A business should not wait for an opportunity to garner customer loyalty. It must be an every day goal that is … Continue reading
Some Things Never Change
Twenty years ago the “Experts” would tell you that the way to success with a service business was a prominent, full page yellow pages ad. If you could only afford that big ad, all the work and profits would roll … Continue reading
Quotations
What we think, or what we know, or what we believe is, in the end, of little consequence. The only consequence is what we do. – John Ruskin When two men in business always agree, one of them is unnecessary. … Continue reading
Getting Started with On-Line Advertising
Many parts of the country are still seeing very slow business growth, and some places seem to be slipping back into the same depressed business conditions as 2008-9. This has led many companies to search for more efficient methods for … Continue reading
Google Tags Free Advertising Credit Extended
Just a quick follow up to our earlier post on the Google Tags Advertising program. Google has extended their free month offer until August 6, 2010. Sign up by then, and you can get one tag free for thirty days. … Continue reading
Google Tags for Local Business Advertising
Google has started its new advertising vehicle for local business called Google Tags. The service adds a yellow marker to your business listing on Google Maps plus it adds a line under your text listing. Both can link to a … Continue reading
Establish your Identity with Google Advertising
The most successful service businesses in just about any field are the ones who establish an identity combining superior quality at a reasonable price. By the way they run their business and the way they present their products, they establish … Continue reading